Facebook and campus political campaigns

I just got a first lead on an organizational use of Facebook. I was having lunch with Carr & Lake, candidates for ASWSU president. They described their use of a campaign group in preference to using Facebook ‘friends.’ (Its easier to message a group than to message friends.)

When I asked Lake what evidence he had that Facebook was important to the campaign, he said the teams that lost the primary were poor users of Facebook. He went on to note that the Yes campaign for the stadium remodel has 500 members while “No” has 1/10 as many.

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