Different conversations about what is important

In IJ-SoTL – A Method for Collaboratively Developing and Validating a Rubric Allen and Knight discuss their experience validating a rubric with two groups: faculty and industry professionals. They report:

Faculty weights differed markedly from the professionals’ results [see table 4 in the article]. Faculty considered category 2 (In the headline/lead combination, Is the message clear and compelling?) and category 4 (Does the news release use a convincing journalistic style?) the most important. Categories 1 and 5 received the lowest weighting.

We have seen similar results in a course where we asked a group of faculty and a group of industry professionals to rate student work and also to rate the assignment used to assess the student work.

In both examples, the faculty seem more focused on formalisms and the professionals on the aspects of the task that lead to practical success.

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