SODO Moscow web strategy

At the urging of Karen Lewis (“you need a web page”) and after checking around and having the real estate broker alert the property owner, I launched SODO Moscow site. You can learn more about SODO there. This post is a place to pull together my web strategy thinking.

Karen’s suggestion to work in public fit what I had been learning at WSU in my work with student ePortfolios (see Learning Portfolio Strategy: Be Public). Another part of working in public is to work where the community interested in your problem is already working. For this project, Facebook seemed a logical place. I created a FB group SODO Moscow after exploring the idea of creating a new FB account and using its personal page or creating a FB page. I choose the group approach because it seemed to allow its members the most equal footing in a collaborative space.

One of the things we learned at CTLT was that a learner’s portfolio needs to deliberately build “Google Juice” around its problem to attract a community of collaborators (why else work in public?). The decision to use Facebook worked against gaining Google Juice, because Facebook is a private island that Google does not index. The SODO Moscow blog in Blogger was chosen as a Google friendly place to be the public anchor for the project.

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